Predictive Data Mining
Many FORTUNE® 500 corporations, academic institutions and national and local government agencies worldwide rely on IBM SPSS Modeler to unlock the value of their enterprise data, improve business processes and make more informed decisions in areas such as:
- Customer intimacy/customer experience management
- Fraud and risk mitigation
- Human capital management/resource planning
- Inventory management
- Marketing effectiveness
- Operational Excellence
Businesses of all types have found that they can attract customers, strengthen loyalty, cut customer attrition or “churn” more cost effectively, and reduce risk with Modeler. Public sector organizations have benefited from using Modeler to predict workforce capacity, proactively respond to public safety issues, manage the student lifecycle, improve classroom performance and address many other operational challenges.
- Banking and financial services firms make their marketing campaigns more effective, evaluate credit risk more reliably and spot potentially fraudulent activities more efficiently.
- Insurance companies fine-tune marketing efforts and streamline claim processing while identifying fraudulent claims more reliably.
- Telecommunications companies develop more intimate customer relationships to build loyalty and reduce customer defection or “churn”.
- Retailers improve their assortment planning and fine-tune their marketing and customer loyalty efforts.
- Utilities and energy suppliers offer more personalized service to customers. Analytics also plays a role in preventive maintenance, which results in greater reliability at less cost.
- Government agencies manage functions as diverse as tax audit selections, military force recruitment and proactive policing and public safety.
- Healthcare organizations use predictive intelligence to proactively manage their resources and fine-tune their practices to provide better patient care.
- Colleges and universities manage the entire student lifecycle more efficiently, from recruiting the right mix of students to offering them a selection of programs and assistance to keep them enrolled to managing alumni development programs with greater success.
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